Thank you for taking a moment to learn more about the journey behind Rune.

Hello, I'm Pearly, the founder, crafter & dreamer behind Rune Apothecary. I live and work on a certified organic farm in lush Bundjalung Country. With nearly a decade of experience working in horticulture, my connection to the land, the environment, and the plants around me has always been deepl y personal. Rune began as an act of self-care, and this project reflects my ongoing journey of self-love. It’s an endless dance of growth, self-development, and exploration - a return to our intrinsic connection to the Earth and its infinite cycles, rhythms, and seasons.

Rune is a discovery of the magic of creation, again and again, and a realization of my dream to work, live, and create slowly, intentionally, and harmoniously with our planet. For me, this isn’t just another self-care brand; it’s a way of life, a co-creation with the Earth in all its abundance, and a pledge to always strive for the health of our natural world.

Rune is a gathering, blending and sharing of tools for self-care, healing, expression, creation, and ritual.