OUR PHILOSOPHY

Slow, biophilic skincare, handmade on Bundjalung Country.

We see skin as part of a living system, not a separate surface to be corrected or controlled. Human health, ecological health, and the health of place are inseparable, and care only makes sense when it accounts for this relationship.

Our work is informed by time spent growing, tending, and observing living systems. Nature is not a resource to refine or optimise, but a teacher that reveals balance, limits, and reciprocity. Wellness is not something extracted from the earth, but something cultivated alongside it.

We understand care as cyclical rather than linear. Skin, like land, responds to seasons, rhythms, and conditions, and thrives when supported rather than forced. Slowness, attention, and respect are not aesthetic choices, but practical ones.

This philosophy shapes how we formulate, how we source, and how we define care — not as domination or self-improvement, but as participation in a wider ecological whole.

VISION

Rune recognises that many industry labels including clean, green, no-tox and natural — are often used in ways that obscure ethical realities. Rather than relying on terminology alone, we take a grass-roots approach anchored in practical sustainability, transparency, and respect for human, animal, and environmental wellbeing. By prioritizing our natural world, we hope to empower individuals on their self-care journeys and inspire a deeper connection to nurturing a greener Earth.

GROWING WITH INTENTION

Rune is always evolving in harmony with nature. As part of our commitment to deep sustainability, we are expanding our in-house growing practices to cultivate more of the herbs and botanicals that go into our formulations. Soon, we will be distilling our own hydrosols using a traditional alembic still, capturing the purest plant essences. We are also exploring biodegradable labels to further minimize our environmental footprint. These thoughtful changes reflect our ongoing mission to create the highest-quality skincare while honoring the Earth.

OUR FOUNDER

Thank you for taking the time to learn more about the journey behind Rune.

Hello, I'm Pearly, the dreamer and maker behind this slow skincare apothecary. I live and work on a certified organic veggie farm on lush Bundjalung Country. Working in horticulture for the last decade has taught me that our natural world holds more wisdom and nourishment than anything we could ever invent.

We are not separate from nature and this understanding shapes everything I create. It’s shown me that personal wellness is impossible without ecological wellness. Nature gives to us freely and provides everything we need and it’s our responsibility to create and cultivate in ways that honour and protect the planet.
This work is also a reflection of my own ongoing journey of growth, self-love, learning and unlearning; and a return to the intrinsic connection we share with the Earth, governed by it's infinite cycles, rhythms, and seasons.

For me, this small business is more than a self-care brand. It is a way of life — a co-creation with nature and devotion to a greener, more humane world. A forever practice of gathering, blending, and sharing tools for healing, expression, and ritual.

I hope Rune brings you the same sense of care and grounding it’s brought me.

With love and appreciation for your support,
Pearly x